Improved data privacy: GA4 has built-in data privacy controls and is compliant with data protection regulations such as GDPR and CCPA. Enhanced data collection: GA4 allows you to collect more data about your users and their interactions with your website, including data from offline sources. Improved analysis and insights: GA4 has improved machine learning capabilities that allow for more advanced analysis and insights into user behavior. Enhanced user tracking: GA4 allows you to track users across devices and platforms, giving you a more complete view of the customer journey. Better integration with other Google products: GA4 is seamlessly integrated with other Google products, such as Google Ads, BigQuery, and Google Tag Manager. Easier event tracking: GA4 allows you to set up event tracking with just a few clicks, making it easier to get insights on user interactions with your website. Improved data accuracy: GA4 has improved data accuracy by eliminating the need for tracking codes,...
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